Culture at Keller Williams

  • WIN-WIN: or no deal

  • INTEGRITY: do the right thing

  • CUSTOMERS: always come first

  • COMMITMENT: in all things

  • COMMUNICATION: seek first to understand

  • CREATIVITY: ideas before results

  • TEAMWORK: together everyone achieves more

  • TRUST: starts with honesty

  • EQUITY: opportunities for all

  • SUCCESS: results through people

  • KW Next Gen

    KW Next Gen is for college students, young professionals, budding entrepreneurs, and next generation leaders looking to grow personally, professionally, and financially. Founded by Gary Keller, Founder and Executive Chairman of Keller Williams Realty, this 501(c)(3) nonprofit helps you achieve your goals and live your best life through the Quantum Leap methodology.

    Proven effective for over 30 years, Quantum Leap powers all KW Next Gen courses and offerings. Whether you’re looking to upgrade your mindset and habits, get clear on your purpose, access personal coaching to take things to the next level, or receive financial funding to get your dreams off the ground, we’ve got you covered.

  • KWCares

    KW Cares is a 501(c)(3) public charity created to support Keller Williams associates and their families with hardship as a result of a sudden emergency. The charity is the heart of Keller Williams culture in action – finding and serving the higher purpose of business through charitable giving in the market centers and communities where Keller Williams associates live and work.

  • Red Day

    RED Day, which stands for Renew, Energize and Donate, is our annual day of service. Each year on the second Thursday of May, we celebrate RED Day as a part of our legacy worth leaving. Making a difference in the lives of others and bettering the communities that we serve lies at the heart of the Keller Williams culture. This observance defines who we are and is a natural extension of our commitment to the highest level of professional customer service. Over time, a growing number of our family members and friends continue to participate in this extraordinary event. It embodies the generous spirit and commitment associates have to “giving back” to the cities and towns they live and work in.